Deal Makers Discovery: Reconize
uPlaya partners with music companies and organizations who make a positive impact on the industry and help independent artists. Because of these partnerships, we are able to keep our community informed of awesome resources, offer special discounts on career resources, and hook you up with career-changing promotional opportunities. Through our partnership with DEAL MAKERS, uPlaya sent one of our artists, Ghiche, to the Deal Makers Conference in Chicago where he had the opportunity to sit down with major A&R executives and talk about his music.
Deal Makers has also given uPlaya the chance to discover other great acts like Reconize, our UP AND COMING ARTIST OF THE WEEK. Reconize is a young Puerto Rican artist currently living in Florida and working on his first solo project, “The Evolution”. Since he was in high school, Reconize has worked closely with other talented musicians performing a variety of genres – from hip hop, to pop to Reggaetown – that is currently played in venues up and down the east coast. His potential was certainly ‘recognized’ at the last Deal Makers event; see videos and learn more about Reconize here.
Sponsored by Hennessy Artistry, the Deal Makers Conference gave artists the chance to snag one-on-one meetings with industry executives and experts such as Tone Capone of EMI Music Group/Playtone Entertainment and many others. The conference also included an artist showcase, live performances, networking sessions and an expert panel of A&R executives to answer questions about the industry.
Over the next few weeks, we will be showcasing some other uPlaya artists who really made an impression at this year’s Deal Makers event. You can see them on this blog and our Up and Coming Artist of the Week segment on the uPlaya Facebook.
Finally, here’s what some of the A&R executives had to say about the talent they encountered at the recent Deal Makers Event:
Ant Rich, V.P. of A&R at Jive Records: “I heard some stuff with potential. There will definitely be some artists that are going to get some calls from me Monday and beyond. This is how it starts.”
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Walter Jones, A&R Sony Music / ATV Music Publishing: “I met a lot of talented songwriters and producers here in Chicago.”
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Omar Grant, Senior Director of A&R at Epic Records: “I always love these things, love hearing new music and the next waves of artists and musicians coming up. I always keep my ears to the street, keep my finger on the pulse of what’s coming next. I am looking forward to following up and also looking forward to the next one.”
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Lenny S., VP of A&R at Def Jam Records: “I found, listened and heard a lot of good things. Mission accomplished; job well done. That’s what these things are all about: coming and finding new talent.”

